Pringles Originals highlights key points about the brand by using an interesting color scheme, innovative packaging, and a modified logo. Branding involves various marketing strategies to communicate your brand identity to prospects, clients, vendors, competitors, investors, and clients. In simple terms, the act of branding your merchandise, such as printing your company logo on t-shirts or coffee mugs, or creating stuffed key rings of your brand mascot, is referred to as merchandise branding.īefore we get into the nitty-gritty of merchandise branding, let us explore what branding is first.īranding is the process by which companies tell the world who they are.

Branded merchandising as a marketing strategy.

Why is a visual brand persona important?.

The stat reflects the faith that companies have in branded merchandise.īrand owners, graphic designers, artists, content creators, start-ups, and marketing students looking for in-depth insights into branding merchandise will find this article useful. Be it a motivational slogan or your brand logo, or maybe a simple illustration: people are quickly attracted to merchandise with attractive designs.Īccording to the current size of the promotional products industry in the US is $15.6 billion and is expected to grow by 4.8 percent by the end of the 2021 fiscal year. Brand merchandising makes your customers feel like they are an important part of the brand, and as it turns out, they are!īrand owners and marketing professionals know the importance of branding merch, which is why they devote a significant amount of time exploring various tactics that can hook the customer’s attention.

In simple terms, this is branding with you turning into the brand ambassador! Brand merchandising takes brand recognition a notch further. One can easily have a feel of your taste and lifestyle with the things associated with you. Think about the coffee mug you bought from your favorite coffee shop or that t-shirt you picked up when your favorite band was playing in your city or town! Yes, they remind you of so many things. And, good merchandise branding is all about evoking various emotions! What am I talking about? I am talking about things! Just like billions of other people on the planet, both you and I love things, especially those we can connect with at an emotional level. We are happy to price match on identical products as well – just try us.You can gift-wrap them, or maybe just put them in a paper box you can give them to someone or buy them for yourself. Price is something that is always hotly contested in the market, but thanks to our long-term relationships with suppliers and factories are able to bring you the very best in pricing and deliverables. Each order is handled by a dedicated account manager from start to finish for the best results. Our staff are all trained to the highest levels, and all come with a depth of knowledge in the industry that truly set them apart. That we offer unmatched customer service and advice.

You can be confident that any product you select will complement your logo the way it should. The cornerstone of any promotional company is the product it provides. Our offering is centralised around three main value propositions:ġ. Whether it’s for a trade show, marketing event, end of year Christmas gift or giveaway you will find high ROI options here. Whatever your industry or need there are promotional marketing solutions available. And source just about every type of product that you can think of with your logo. Our team have an incredible depth of experience for all types of categories and thanks to our exclusive relationships with factories can offer pricing, service and quality far beyond the industry standard. Helping brands located in Brisbane, Sydney, Melbourne, Perth and the rest of Australia to create amazing merchandise that promotes and delights. Ltd, one of the most respected promotional companies in Australia with over 20 years of experience in the industry. The website is owned by Promotion Products Pty. The idea is to take the guesswork out of your next promotion, hand curating a product range of the best promotional items and corporate gifts to save you time and stress. We live by our motto: “The best of the best.” Promotional Products 100 (PP100) is operated by a fully Australian-owned and operated company that specializes in bringing you the top-selling promotional products and corporate gifts in the market, including bags, pens, water bottles and other useful branded products.

My logo on merchandise